CONTACT US

We would love to hear from you! For any enquiries on one of our properties or for any other information you might need, please use the form below and we will get back to you.

 

 +27 11 403 0413

info@playbraamfontein.co.za

1st Floor, 6 De Beer Street, Braamfontein, Johannesburg, Gauteng 2000

Copyright 2018 | Play Braamfontein

JUTA

STREET

“In 2010 I bought 73 Juta Street. With its 1970s concrete brutalism façade by one of my favourite South African sculptors, Eduardo Villa, the building was an obvious choice to continue an art-themed design story.”

PROPERTY DETAILS

Location: Juta Street

Property size: 7000 m2

Number of commercial spaces: 20

Commercial size: 132 m2 – 990 m2

Number of retail spaces: 6

Retail size: 50 m2 – 250 m2

JUTA

STREET

“In 2010 I bought 73 Juta Street. With its 1970s concrete brutalism façade by one of my favourite South African sculptors, Eduardo Villa, the building was an obvious choice to continue an art-themed design story.”

PROPERTY DETAILS

Location: Juta Street

Property size: 7000 m2

Number of commercial spaces: 20

Commercial size: 132 m2 – 990 m2

Number of retail spaces: 6

Retail size: 50 m2 – 250 m2

THE STORY

My vision was to repopulate it in a pretty unique way:

First, I decided to combine the existing parking lot with the 1st floor commercial office space through an amazing concrete cavity that we sawed open to create a new walkway. Occupant #1 – The Neighbourgoods Market with 4500 people on the opening day – a complete coup for the area!

Next was the ground floor retail space, which had been bricked up and used as conferencing facilities – turning its back on the public for 20 years. I opened it up entirely, exposing over 1000m/2 of glass fronted shops and restaurants, and for the first time, welcomed the public in!

 

I then sourced over 7000 m/2 of reclaimed parquet flooring and installed a herringbone pattern on every floor of the 13-story building to give it an old-school-new-age flavour. And, right on cue, incredible creative tenants signed up.

 

Finally, the rooftop venue – Thirteen – a throwback to an age of opulence and grandeur, was opened to huge fanfare.

THE STORY

My vision was to repopulate it in a pretty unique way:

First, I decided to combine the existing parking lot with the 1st floor commercial office space through an amazing concrete cavity that we sawed open to create a new walkway. Occupant #1 – The Neighbourgoods Market with 4500 people on the opening day – a complete coup for the area!

Next was the ground floor retail space, which had been bricked up and used as conferencing facilities – turning its back on the public for 20 years. I opened it up entirely, exposing over 1000m/2 of glass fronted shops and restaurants, and for the first time, welcomed the public in!

 

I then sourced over 7000 m/2 of reclaimed parquet flooring and installed a herringbone pattern on every floor of the 13-story building to give it an old-school-new-age flavour. And, right on cue, incredible creative tenants signed up.

 

Finally, the rooftop venue – Thirteen – a throwback to an age of opulence and grandeur, was opened to huge fanfare.

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PRESS PLAY