CONTACT US

We would love to hear from you! For any enquiries on one of our properties or for any other information you might need, please use the form below and we will get back to you.

 

 +27 11 403 0413

info@playbraamfontein.co.za

1st Floor, 6 De Beer Street, Braamfontein, Johannesburg, Gauteng 2000

Copyright 2018 | Play Braamfontein

THE

Beach

“I have always wanted to have a beach in my city. When I was backpacking in Paris in 2002, I went to a popup beach on the river Sienne, and the concept always stayed with me.”

PROPERTY DETAILS

Location: Juta Street

Property size: 200 m2

Fully licensed

THE

Beach

“I have always wanted to have a beach in my city. When I was backpacking in Paris in 2002, I went to a popup beach on the river Sienne, and the concept always stayed with me. “

PROPERTY DETAILS

Location: Juta Street

Property size: 200 m2

Fully licensed

THE STORY

When I went to the London Olympics 10 years later, I was told to go and see the popup bar on the roof of Selfridges. I almost missed my plane getting there, and was unimpressed by what greeted me, but I remembered how inspired I’d been about the beach in Paris. The two ideas just came together and by the time I’d arrived home in Johannesburg, the idea of a rooftop beach was born.

 

“So I when I got back, I said, ‘We’re building a beach!’, and my office said, ‘you’re mad!’, and I said, ‘I know, but we’re still building one!’

 

“After much deliberation with my pedantic engineer, six layers of filters and three types of sand – 35 tonnes to be exact, were lifted by crane to the top of 68 Juta Street and Johannesburg had – for the first time in its history – a beach.”

The Beach is used as a pop-up venue for yoga and bespoke events.

THE STORY

When I went to the London Olympics 10 years later, I was told to go and see the popup bar on the roof of Selfridges. I almost missed my plane getting there, and was unimpressed by what greeted me, but I remembered how inspired I’d been about the beach in Paris. The two ideas just came together and by the time I’d arrived home in Johannesburg, the idea of a rooftop beach was born.

 

“So I when I got back, I said, ‘We’re building a beach!’, and my office said, ‘you’re mad!’, and I said, ‘I know, but we’re still building one!’

 

After much deliberation with my pedantic engineer, six layers of filters and three types of sand – 35 tonnes to be exact, were lifted by crane to the top of 68 Juta Street and Johannesburg had – for the first time in its history – a beach.

The Beach is used as a pop-up venue for yoga and bespoke events.

PRESS PLAY
PRESS PLAY

Media Links

ARTICLES