Play specializes in the redevelopment of commercial, retail, residential and entertainment properties that are activated by people, events and ideas.
THE PLAYER
I live by this quote on the wall of Play Braamfontein’s offices, ‘Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life living like most people can’t.
PLAY – PROPERTIES
My biggest motivation in life has been my parents, my Dad always said every city deserves a benevolent dictator and I’ve been cognisant of this ideal for as long as I’ve been redeveloping Braamfontein. Steadfast in my commitment to bringing a world-class offering to everybody.
PLAY – VENUES
It’s been 15 years in the making, but we’ve finally created a lifestyle epicentre for people of all walks of life. It’s a periscope into the utopia that could be South Africa’s future.
NEIGHBOURHOOD
This area, distressed for so long, will ultimately become the aspirational epicentre of creativity in Johannesburg - fueled by the passion, sincerity and enthusiasm of a new generation who believe wholeheartedly that tomorrow will bring in a better day than today.