Situated in Johannesburg's vibrant Play Braam district, the innovative KFC concept store at 73 Juta Street stands as a pioneering fusion of retail space and brand innovation hub. Known as KFC Play Braam, this establishment redefines conventional norms across various realms including food, fashion, customer service, team member experience, technology, operations, development, sustainability, and design. It serves as a dynamic platform where KFC stretches its boundaries, introduces novel concepts in real time, and fosters continuous innovation.